» Going Green: Coaching for Social Responsibility

Going Green: Coaching for Social Responsibility

According to a June 7th, 2007 Time Magazine article titled “Going Green at the Office” “several recent surveys show that workers, especially from the generation that grew up separating paper from plastic, don’t want to work for big fat polluters.”

In fact, one-third of workers would be more inclined to work for a green company, says staffing firm Adecco USA, and more than half wish their employers would be more environmentally friendly.

From cost savings to an overall desire to “do the right thing,” more corporations are seeing the advantages of going green – and employees are happy about it.

But why do many studies conclude the majority of companies still haven’t incorporated corporate social responsibility performance into business metrics? How can this challenge be overcome?

And how are coaches helping move the green effort along and helping businesses employ corporate sustainability?

Our panel of experts address these questions and more.

Highlights of the show include:

Why more corporations are experiencing a rash of social consciousness.
The role rising energy costs are playing in driving corporations to become more environmentally responsible.
An overview of what “green marketing” is.
The importance of building an environmentally conscious supply chain.
The role of executive coaches as change agents in social responsibility initiatives.
An overview of the types of activities coaches who specialize in “going green” can provide.

Featured Guests:

Brian Back, Founding Editor & Publisher, Sustainable Industries Magazine
Heather Gadonniex, Founder, Green It Group
Burton Hamner, Principal Consultant/Owner, Cleaner Production International LLC
Steve Salee, Executive Coach and Founder, SJS Consulting Group
Karlin Sloan, Executive Coach and CEO, Karlin Sloan & Company

Tom Floyd
CEO
IEC: Insight Educational Consulting
Specializing in Change Management, Workforce Performance, and Employee Development

Going Green: Coaching for Social Responsibility

going green social responsibility HP environmental awareness change management Tom Floyd electricity consumption Brian Back corporate sustainability programs Time Magazine green marketing Adecco USA conservation Wal-Mart Turbo Tagger